El body positive está de moda. Hemos visto a infuencers, fitness bloggers, diseñadores, marcas y hasta a aspirantes a miss extender el mensaje de la belleza real y el amor por el propio aspecto a través de las redes sociales. Lo que estamos viendo ahora es que, además, el body positive vende. Vende mucho. El último ejemplo lo podemos encontrar en el bañador que está invadiendo Instagram en los últimos días. Es de la marca Aerie y es tan sencillo que hay que conocer un poco su historia para entender el motivo de su éxito.
Aerie comercializa el bañador de moda. Un modelo sencillo, liso, con cuello redondo y corte alto en la pierna, disponible en varios colores lisos. Parece que la clave de su éxito podemos encontrarla en el hecho de que está disponible en un gran rango de tallas, desde la XS a la XXL, con la longitud del torso también personalizable para adaptarse a todos los cuerpos. Esta adaptación a cualquier figura, junto a la campaña publicitaria de Aerie, que muestra a mujeres de tallas muy diferentes luciéndolo, parece encontrarse detrás del éxito rotundo de la prenda.
Hemos visto a diferentes modelos y activistas body positive posar en Instagram y Twitter con este modelo de bañador, en muchas ocasiones acompañando la imagen con publicaciones llenas de espíritu positivo. El pistoletazo de salida lo dio Iskra Lawrence, modelo de Aerie y, desde entonces, no hemos parado de verlo por todas partes.
One day, I'll love my body no matter what I'm wearing. Whether my clothes accentuate my curves or make me look like I have none, I hope to feel equally as comfortable and confident regardless. This week was harsh, self-love wise. I've been working a lot and haven't had enough energy for proper yoga sessions/workounts. The ED thoughts are kicking in hard: "you'll lose all you've worked for/you'll lose your strength/you'll gain weight/your clothes will get tight". Although I am much closer to recovery (ed wise), the negative self-talk is still there. The only things that seem to shut this horrible voice out are distractions: yoga, work, friends, music, food, dance. But as soon as I sit down or find myself bored, these thoughts come back. I've realized that I have to stop running from them. I have to confront them. I will not identify myself with these thoughts. They are not me. By telling that horrible little voice "No! You're wrong! I'm actually fucking beautiful!", I am directly confronting the voice, and telling it that it cannot hurt me like it used to. It's not easy. But I plan on doing this every time the thoughts come back, until they never fucking come back. Ps- this swimsuit is from aerie and it's super comfy! 💗 #aerie #aeriereal #selflove #bodypositive #bopo #positivevibes #bodylove #yogini #edrecovery #healing #curves #realbody #health #edwarrior #feminist #spiritual #growth #divinefeminine
REPRESENTATION IS IMPORTANT! I have made many posts about this. This one may get a little controversial. All bodies are beautiful bodies. I said ALL, not just curvy girls, and not just sculpted curvy girls. All👏🏽bodies 👏🏽deserve👏🏽 to be 👏🏽represented. I speak out a lot about how curvy girls (not necessarily just a size 16 with huge boobs and perfect curves) need to be represented. That being noted, this doesn't mean women who are thinner, aren't just as beautiful/sexy/deserving of respect. I get incredibly tired of the "curvy is better I hate those stick thin girls" comments. Because that is NOT my message. I'm a healthy size 12 right now, a 36 B-C and NOT matching 46 inch hips. After recovering from my eating disorder my old agency asked me to gain 40 lbs so I could be "big enough" to book work. I did it.This was NOT an act of body positivity or self love. At all. Not only did I not look like myself (again) but I didn't feel well at all. I felt depressed, sluggish, and unhappy. Since I have fully recovered from my ED, which Includes being healthy and active again, as well as signing with a new agency that embraces me at my healthy weight/doesn't pressure me to bigger (love you @lamodels);I have set my mission to representing mixed Latin girls with big booties and little boobies, no matter if the fashion industry accepted that or not. Representation of that kind could have saved me so many years of detrimental self hate, and I know many little girls still aren't seeing the representation they need. We don't just need sizes 2 and sizes 16 in campaigns, we need to see all sizes. We need to see WOMEN OF COLOR, not a white girl appropriating their culture. We need to see black girl magic, we need to see Latina girls, Spanish girls, Asian girls, along with Caucasian women. And don't forget, body image issues and eating disorders don't just affect women. They effect men too. We are ALL affected by the lack of representation in the media. Slowly but surely we are making a change, companies like @aerie and @target show women of all shapes, sizes, ethnicities and backgrounds. Because fashion and style is for ALL women. Not just 2 categories
El bañador está disponible en la web de Aerie por 41,77 euros (rebajado a 37,17 en estos momentos) en todo su rango de colores y tallas.
Imágenes | Aerie.