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Marketing: A Love Story: How to Matter to Your Customers Kindle Edition

by Bernadette Jiwa (Author) Format: Kindle Edition
4.4 4.4 out of 5 stars 849 ratings
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"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors." —SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
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  2. Publication date
    September 30, 2014
  3. Language
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  4. File size
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Editorial Reviews

About the Author

Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).

Product details

  • ASIN ‏ : ‎ B00O3597M0
  • Publisher ‏ : ‎ The Story of Telling Press (September 30, 2014)
  • Publication date ‏ : ‎ September 30, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2592 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 110 pages
  • Customer Reviews:
    4.4 4.4 out of 5 stars 849 ratings

About the author

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Bernadette Jiwa

Bernadette Jiwa

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Full content visible, double tap to read brief content.

Thank you for visiting my Amazon Author page.

While I began my writing apprenticeship a decade ago publishing non-fiction, I'm now devoting my time to writing fiction.

My debut novel, THE MAKING OF HER, is a page-turning mother-daughter love story spanning three decades from the 1960s to the 1990s, charting one woman’s journey to claim her agency and escape the legacy of the society that shaped her.

THE MAKING OF HER, was chosen as a New York Post Best Book of The Year in 2022.

I'm grateful to everyone who has read and reviewed THE MAKING OF HER and taken the characters to their hearts.

————————————————————————————————————————————————————————

Bernadette Jiwa is an Irish Australian writer born into a house with no books and a home full of stories in Dublin. She, her husband and their adult sons are now lucky enough to call Melbourne, Australia, home. She has previously published nine best-selling non-fiction titles. THE MAKING OF HER is her debut novel.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
849 global ratings

Top reviews from the United States

Joseph Ludwig
5.0 out of 5 stars A Great Comprehensive Book of How to Make a Good Business Great
Reviewed in the United States on March 2, 2015
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Marketing: A Love Story: How to Matter to Your Customers, written by Bernadette Jiwa is the perfect book for all businesses, primarily Entrepreneurs looking for strategies to reach their customers. The book’s main question and argument discusses ways in which businesses can make ideas reach people and relate to people rather than have countless ideas that but without purpose. She discusses how people, marketers in particular, never run out of ideas but the major issue is how to make these ideas stick with people and truly make them matter in people’s lives.

The book is a quick and easy read at a little over 100 pages; however Bernadette Jiwa gets her point across and leaves readers thinking about what they have just read immediately and also long after they finish reading. Bernadette Jiwa argues that businesses and retailers are very focused on getting customers into a store and out of the store however they do not truly care about why the people are there. For businesses, it ultimately just comes down to selling products and getting more customers in and out of the store and making money, which she argues should not be the case. Another interesting point Bernadette Jiwa makes is that people trust brands because they convey a level of reliability. When people give brands this trust they deserve it in return. The opening of this book captivated me and kept me thinking throughout the novel about various companies and whether or not they fulfil what Bernadette Jiwa discusses in Marketing: A Love Story: How to Matter to Your Customers. It was interesting when thinking about the successful companies in the world and how they truly actually do fulfill everything that Jiwa discusses in this book.

Throughout the book Bernadette Jiwa provides great examples from the real world for business and entrepreneurs to succeed. She begins with discussing Mission Statements which truly is the beginning for most companies trying to make a living in the world. She then goes into what makes a successful product or company and gives great advice and again supplies real world examples to the readers in order to get them thinking. She uses companies that are the best in their industry such as LEGO. Bernadette Jiwa discusses how companies try to copy the successful companies but ultimately fail and why they fail. The entire book is extremely thought provoking and filled with useful tips for everyone looking to run a successful business. She ends the book answering the question she set out to answer in the beginning which is how to continuing coming up with ideas that matter.

In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small. Bernadette Jiwa does a great job in using real businesses as examples for her various points. This is what makes the book so thought provoking. While reading this book I couldn’t help but think about the companies in the world that are successful and applying the techniques and tips that Bernadette Jiwa discusses to these companies and realizing that most of the great companies do use these techniques. This analysis shows that this book has a great deal of truth in it and shows how well written the book is. I would recommend this book to anyone interested in any aspect of business and would highly recommend that anyone who is interested in marketing read this book as it provides a great strategy to both successful marketing and successful business. Bernadette Jiwa is extremely successful in providing insight to readers about how to create and sustain a good business and transform the business from good to great.
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Kaleigh Maffei
4.0 out of 5 stars Provides real-life, credible examples that anyone could understand and agree with
Reviewed in the United States on April 24, 2015
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Jiwa’s novel outlines three main categories or arguments: strategy, context, and story. She explains the overall purpose of the book by writing, “We had systems and processes, we provided coupons and discounts, and yet we lost sight of what could have made us really matter to those customers” (p.2). I found this book engaging, and agreed with each of the author’s claims. Jiwa’s main goal is to explain the importance of centering marketing tactics on customers. The author’s biggest strength is that each of her three specific arguments credibly attests to her overall objective.
In her first main argument regarding strategy, Jiwa explains the idea of a mission statement in that it “doesn’t need to be long and complex” but rather “a promise, a statement of intention” (p. 12). She supports this argument by providing credible, modern examples like Instagram, to capture and share moments, or Twitter, to instantly connect people with what’s most important to them. Jiwa goes back to supporting her overall purpose of customer focus by writing “If you’re ever in doubt about how to create value, simply work out how to make your customers feel good. Then do that” (p. 15). The author supplies her readers with real life examples of successful companies, like LEGO, that “begin with the people who will use it” (p. 16). I agree with Jiwa’s objectives regarding strategy. She promotes the idea of thinking about marketing as a strategy for growth, not just sales. This makes sense with the future of technology and social media. I like how the author provides a real life example of customer retention. Specifically, she tells a story of a time when a new café opened in her neighborhood, and it lacked something that made customers want to continuously go back.
In Jiwa’s second main argument, she discusses the importance of context. The author supports her claims by supplying the reader with an example of Apple. She writes, “While most retailers were showing people what they had in stock, Apple was showing people what their products could help them become” (p. 44). While tackling each individual argument, Jiwa makes a point to remain on task with her overall theme, customers. She explains, “It’s not possible to create products, services or innovations that fly without understanding people first” (p. 52). In accordance with context as one of Jiwa’s arguments, she underlines the importance of empathy. Specifically, she supports her argument by providing a real life example of Dr. Dre’s headphones. She explains, “They make great headphones because they understand how music should sound, and more importantly, they know that people want to feel, not just hear, when they listen to it” (p. 56). By empathetically relating to your customers, marketing becomes as simple as understanding what makes people tick and why.
Bernadette Jiwa’s last main argument discusses the theme of a story, and the purpose of brand-story telling. The author touches on the topic of competition, a serious issue when it comes to marketing. She relates this issue back to her main argument by writing, “If you’ve created a brand story worth sharing, why worry about the competition?” (p. 62). When examining the topic of pricing, Jiwa again supports her argument by providing a real-life, modern example. She uses Uber, the app that allows you to connect with a driver instantly through your smartphone. Price is a story we tell ourselves, because the real value of Uber, despite the fact that you don’t need cash or a physical credit card to pay, has to do with the technological advances. Uber portrays a story of knowing exactly where your driver is, and the perception of time being saved. As Jiwa goes on to make her point about stories, she again relates back to her main purpose of her book by highlighting the importance of making yourself part of the story when marketing to customers.
Conclusively, the author evidently supported her arguments by providing real-life and modern examples. She clearly outlined her main goal (customer importance), through her three main arguments (strategy, context, and story). One of the most important things I got from reading this book was a quote that essentially sums up the novel. Jiwa writes, “Success is not just a data point that you hit on the sales chart, or a dollar figure that makes your accountant happy. Success is how your customers feel. How are you measuring that?” (p. 73).
One person found this helpful
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Mary B. Peterson
5.0 out of 5 stars This Book and I: A Love Story
Reviewed in the United States on March 10, 2019
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I really enjoyed this book-to say the least. I was required to read a book for my strategy business class so naturally I looked up short books that applied to my major (Marketing). The knowledge I gained from this book does not amount to the number of pages it has. Each page was filled with wonderful advice for business success and even advice for life. It gave wonderful, applicable examples that made concepts easier to remember and learn from. That being said, I learned so much and look forward to recommending it to my friends in marketing and also my dad who has been an entrepreneur for many years. As successful as he has been, I think he would even learn something from it. Well done. I look forward to looking back on my highlighted portions on my favorite pages.
3 people found this helpful
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5.0 out of 5 stars Easy read and some great points
Reviewed in the United States on January 31, 2022
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It’s an easy to read book, with some fun examples, easy to understand and apply to my business. I've been doing business online for about 2 decades and I’m a branding expert, so it wasn’t filled of huge discoveries for me. Nonetheless, was a great refresher, in a simplified way I can appreciate.
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Top reviews from other countries

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Edu Aguiar O (Instagram)
5.0 out of 5 stars Livro recomendado pelo Ícaro de Carvalho do Novo Mercado
Reviewed in Brazil on January 26, 2022
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O Ícaro de Carvalho foi meu professor em uma pós graduação em marketing digital e como ele lê demais, recomenda muitos livros fantásticos. Criar a rotina de ler mais e principalmente divulgar e indicar bons livros foi o que aprendi com ele também, além claro de todo conteúdo do curso. Bom com ele descobri essa ótima autora e estou adorando o livro. Como não existe ou não achei versão em português peguei essa, mas é bem fácil de ler e entender os conceitos. Acredito muito nesse tipo de proposta e aplico isso na minha rotina. Recomendo muito para profissionais que desejam fornecer uma experiência de ouro ao cliente.
8 people found this helpful
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Cliente de Kindle
5.0 out of 5 stars Me gusto
Reviewed in Mexico on May 5, 2021
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Una perspectiva interesante, entretenida y disrruptiva sobre lo que es el marketing y las nuevas formas de utilizarlo para estar cerca de los clientes de una manera diferente, cercana y efectiva, excelente y ampliamente recomendable, muy recomendable para las personas que quieran redimensionar o reinventar sus negocios tanto físicos como en internet.
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André Marques
5.0 out of 5 stars One of the best books you will ever read about marketing.
Reviewed in Spain on September 27, 2023
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Bernadette brings light to a world where everyone sell hacks on how to become viral and sell more without taking in consideration how your customer feels and how you will impact his life.
Marketing a love story is about puting trust in the first place and create meaningfull interactions.
It changed the way I think about Marketing and I recomend it to everyone.
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Anil
5.0 out of 5 stars Superb
Reviewed in India on August 22, 2020
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Many lessons. Every marketers bible
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marino
5.0 out of 5 stars Fundamental reading for every marketer or wise entrepreneur
Reviewed in Italy on May 8, 2019
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Needless to say: after this small treasure you will fall in love with Bernadette Jiwa. I swear: it's gonna be an everlasting love story with her style of writing and skills as a marketer!
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